Volvo ATA Safety Truck - the new face of road safety education
The Safety issue
25 per cent of occupants involved in a casualty crash with a truck are aged 26 years or younger, however this age group only represents only 10 to 15 per cent of the driver population.
The Safety Truck solution
The new Safety Truck and associated communication campaign will target 16 – 25 year old drivers and vulnerable road users. It will deliver an engaging hands-on experience that will educate the target audience and change their behaviour.
Young road users will be put in the virtual driver’s seat to experience the realities of truck driving, learning how to keep safe around trucks on the road.
The Safety Truck will travel Australia-wide to visit career expos, high schools, TAFE colleges and universities, key road safety events and other events that specifically engage the target audience.
Key safety messages
The Safety Truck will increase young peoples’ understanding of truck blind spots, stopping distances, overtaking procedures, risks associated with distraction and key messages for vulnerable road users.
The refurbishment of the Safety Truck will commence in June 2019 safety truck will be launched injunction with the ATA’s 30th Anniversary celebrations in October 2019.
The Safety Truck methodology and content will be supported by ongoing research and evaluation.
A common challenge in measuring the effectiveness of road safety campaigns is being able to attribute trends in road safety statistics to campaigns or programs.
The ATA will work with academic road safety researchers to research, design and implement a study that assesses this issue and allows us to measure the impact of the Safety Truck on on-road behaviour and statistics.
In addition to the Australian Government funding, the Safety Truck is supported by ATA Foundation Sponsors BP, Volvo and National Transport Insurance, as well as Bridgestone and 3M.
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