‘Don’t Truck Around’ has been the named winner of the Re:act 2018 road safety campaign aimed at 18-25 year olds sharing the road with heavy vehicles. 

The campaign was created by Caitlin Preyser, Charlotte Hicks and Grace Kirby – three of the 30 third year Swinburne University Communication Design students who took part in the program. 

The ATA partnered with strategic creative agency Hard Edge for the challenge and will use the results to inform the design and messaging of the safety exhibition inside the Volvo ATA Safety Truck (fuelled by BP, powered by NTI).  

‘Don’t Truck Around’ will now be translated into a $6,000 campaign across Swinburne’s Hawthorn campus during the university’s second semester O Week. Representatives from each of the top three finalists will also pitch their campaign at the ATA Trucking Australia 2018 conference on 19 April, with all campaigns also being displayed at the event. 

After hearing the pitches, conference delegates will vote for their favourite which will receive an industry choice award. The ATA will consider the Re:act designs and the views of Trucking Australia delegates as part of its work on the future direction of the exhibition. The ATA will continue to work with its members and Foundation sponsors before making decisions on the design.

Don’t miss the presentations, register for Trucking Australia now!

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